Pick the read that fits the decision you’re making.
The Scanner is free. A $29 Full Review names the specific fixes within 48 hours. A $2,399 Quick-Turn adds real customer language across review platforms. A Measured NES engagement is the board-defensible ceiling.
- ✓Brand Consistency score
- ✓Message Clarity score
- ✓Identity Confusion score
- ✓Trust Leakage Risk
- ✓Diagnostic Confidence
- ✓10-component breakdown per the NES working paper
- ✓Everything in the Free Scan
- ✓Deeper website-clarity and audience-fit review
- ✓Identity-confusion analysis with quoted evidence
- ✓Trust-leakage diagnosis with placement suggestions
- ✓Homepage and call-to-action improvement notes
- ✓Pricing or claim-friction notes where relevant
- ✓Downloadable 5-7 page PDF report
Higher tiers, for higher-intent reads.
- ✓Executive Diagnosis (one-page senior-leadership summary)
- ✓Everything in the $29 Full Review (website-signal layer)
- ✓Public customer-language aggregation across 4–6 portals
- ✓Review-Inferred NES + channel-spread analysis
- ✓Three friction themes with anonymised customer-voice excerpts
- ✓Scenario-based leakage sensitivity model
- ✓Combined 30-day intervention priority list
- ✓18-page PDF · 7-day delivery
- ✓30-minute strategic readout call
Two ways to talk to a real person before committing.
Most buyers have one or two specific questions before paying. Methodology, what's in the report, delivery window, refund policy. Reach out either way and we'll get back the same day.
- ✓Structured customer-cohort survey (v4.0 NES instrument)
- ✓Measured NES with statistical confidence intervals
- ✓LOW-segment analysis and cohort breakdowns
- ✓Channel-split analysis across portfolio
- ✓Operational diagnosis and strategic report
- ✓Remeasurement pathway
- ✓Dedicated framework analyst
Common questions
Can't I just ask ChatGPT or another AI tool to audit my website?▾
Yes, you can ask any AI tool to comment on your website.
But a generic AI prompt usually gives a general opinion. NES gives a structured consistency diagnosis.
The Brand Consistency Scanner uses the Net Entropy Score framework to evaluate how clearly your website communicates, whether your brand is speaking to one audience or too many, where trust may be leaking, and whether your claims, proof, CTA, and customer promise hold together.
The output is not just "make your headline better." It gives defined scores such as Brand Consistency, Message Clarity, Identity Confusion, Trust Leakage, and Diagnostic Confidence.
Paid NES reports go deeper with annotated website friction points, concrete copy rewrites, priority fixes, and, in higher tiers, public customer-language analysis from reviews and other sources.
In short: generic AI gives feedback. NES gives a consistency diagnosis.
What is the difference between the Free Scan and the $29 Full Review?▾
The Free Scan is an automated read on the pages you submit, returning the five NES metrics and a 10-component breakdown directly in your browser. The $29 Full Review is a human-reviewed PDF report with deeper website-clarity and audience-fit analysis, specific homepage and trust-proof improvement notes, and a structured 5-7 page deliverable you can share with your team. Delivered within 48 hours.
What is the difference between Review-Inferred and Measured NES?▾
Review-Inferred NES is what the $2,399 tier produces: classification of public customer reviews across portals (Trustpilot, G2, Capterra, Reddit, Amazon, app stores) via the BART-MNLI zero-shot pipeline, with per-source band distribution and the intra-brand channel spread as the primary finding. Measured NES is the gold-standard reading, in the $15K+ tier: direct customer-cohort survey deployment via the v4.0 NES instrument returning a score with statistical confidence intervals.
How fast is delivery?▾
Free Scan: instant, in your browser. $29 Full Review: within 48 hours of payment. $2,399 Quick-Turn Diagnostic: 7-day delivery. Measured NES engagement timelines are scoped per project, typically 4–8 weeks for the initial diagnostic.
How do payments work?▾
All tiers are priced in USD. The $29 Full Review and the $2,399 Quick-Turn Diagnostic are self-serve via PayPal payment links above. The Measured NES engagement is invoiced post-scoping call. PayPal processes payments globally on behalf of the India-registered operating entity. Engagement scope and deliverables are fixed per tier.
Refund policy?▾
Once a payment is made, the report-production process starts automatically and a human analyst is assigned to your project. For that reason, no refunds are entertained on the $29 Full Review or the $2,399 Quick-Turn Diagnostic after payment. Measured NES engagements have their own scoped cancellation terms agreed at scoping.
Net Entropy Score (NES) v1.0. Working paper: SSRN Abstract 6667158. Outputs are directional estimates calibrated to the NES framework, not precision forecasts or professional advice. NES, Impossible Marketing, and affiliated operators are not liable for decisions, losses, or actions taken based on this report. Use to open conversations and guide further diligence, not as the sole basis for business, investment, legal, financial, or operational decisions.