NES
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Find where your brand isleaking trust.

Scan your website to see whether your message, audience, trust signals, and brand voice are working together or pulling in different directions.

Run a free brand consistency scan
Just brand and website to start. See results in about 2 minutes.
No email needed No login Results on screen

Free. Results in about 2 minutes. PDF optional.

By running a scan, you agree to our Terms and Privacy Policy. We do not publicly identify your brand without permission.

This is not another website audit. It shows where the brand starts confusing the buyer before the sales conversation even begins.

How it works

Three steps. About two minutes.

1
Submit brand and URL

Just your name, work email, brand name, and website. We do not capture anything else.

2
We scan in about 2 minutes

The Scanner reads your homepage and key inner pages, then scores them against the NES framework.

3
Read on screen and check email

The full report opens in your browser. The PDF lands in your inbox a few seconds later.

What the scan checks

Six visible signals of brand consistency.

Message clarity

Can a first-time visitor understand what the brand does in 10 seconds?

Promise consistency

Does the brand make the same core promise across homepage, pricing, product, and about pages?

Audience clarity

Is it clear who the brand is for?

Trust signals

Does the website give enough proof to believe the promise?

Brand voice

Does the tone feel like one brand across pages?

Friction and trust leakage

Where might a buyer pause, doubt, or get confused?

Why this is not a ChatGPT audit

This is not a website opinion. It is a brand consistency diagnosis.

Most AI website audits give broad suggestions: improve the headline, add testimonials, clarify the CTA. The Brand Consistency Scanner is powered by the Net Entropy Score framework, a diagnostic system built to identify where a brand's message, proof, audience, claims, trust signals, and customer promise start drifting apart.

Generic AI website promptNES Brand Consistency Scanner
Gives general website feedbackUses a structured NES diagnostic framework
Depends on how good your prompt isBuilt around fixed consistency dimensions
Often says "improve headline / add proof"Shows identity confusion, trust leakage, and clarity gaps
One-off opinionRepeatable score and report structure
Website-only opinionConnects to review-inferred and measured customer consistency tiers
Hard to compare across brandsBuilt for competitor comparison and tracking

Powered by the Net Entropy Score framework. This scan applies NES scoring logic to detect message clarity, identity confusion, trust leakage, brand consistency, and diagnostic confidence.

The NES diagnostic ladder

This free scan is the first tier.

Each deeper layer adds a different kind of evidence: customer language, then customer-verified measurement.

1
Website-Based Brand Consistency Scanthis report

Fast website-only scan. Shows visible clarity, trust, identity, and message issues.

2
Review-Inferred NES

Public customer-language analysis from reviews, forums, app stores, marketplaces, and social signals.

3
Measured NES

Customer-verified consistency measurement using structured survey and cohort data.

4
Continuous NES Tracking

Ongoing tracking across reviews, surveys, channels, products, and segments.